Listening to the newscasts today you would think that the world is about to end because, wait for it, gasp, it is going to SNOW!! Apparently, it is going to SNOW a lot. To listen to the news reporters if the sun comes up on Thursday, after SNOWmaggedon, it will be a miracle. Yes, really, a miracle!

The SNOW storm, the likes of which we haven’t “seen since 2008,”[1] is due to hit eastern North America on February 2, 2011.[2] Now, the last time I checked we were in the Northern hemisphere and it is still winter in February. So one is left to wonder why SNOWmaggedon is even news?  Another well-known weather fact will also come into effect tomorrow: lake effect SNOW. What this means, is that people who live near the great lakes will get more SNOW. Is any of this new? No!!!

So why is it news? Clearly the media did not bother to read my PSA posted in January about SNOW and reporting it. In fact, I would argue it has gotten worse. You see, I live on the west coast. I do not live anywhere near Eastern North America yet I have been inundated all day today with reports of SNOWmaggedon. I have heard predictions of SNOW days and rush hour mayhem, which will then turn into bedlam.

I have a theory here. I think the media are focusing so much on reporting the weather because everything else is too difficult. In a world where dictators, terror alerts and protests not to mention political ‘leaders’ who encourage violence are the order of the day, reporting about weather must seem like an easy pass. Political stalemates, on both sides of the border, along with negative political advertisements means there is even less for real journalists to report. Neither the Canadian Parliament nor the US Congress is really ‘working’ in any productive way. Given that this is not likely to change in any meaningful way for the foreseeable future, I look forward to more weather related news. I am sure we will have the hottest temperatures this summer since 2007 and a plague of locusts this summer. Get ready for LOCUSTS leave LA!!

[1] Opined one meteorologist from the US.

[2] I am wondering now if they are going to find a way to bring Groundhog Day into SNOWmaggedon.


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